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Aaron Day Coaching Branding

Aaron Day Coaching is a service provided to help upcoming public speakers become more authentic and confident in their public speaking. I was tasked by Aaron to brand his company.  

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Brand Direction

After pitching different styles and approaches, Aaron really loved this minimal, imperfect and cartoonish approach. He said it felt 'very me.' He also really loved the stylised illustration of himself. 

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Icons

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Illustrations

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Business Cards

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To conclude

Verdict

Loved how this turned out! The minimal and 'wonky' look really forced me to think outside the box and do things differently, which was a welcome challenge. 

What I learned/improved on

  • My illustration skills

  • My communication 

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