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North Lotus Counselling

This is a very special brand identity I did for Susie Black and her sexual abuse therapy business. I met Susie at a local networking event and heard about her cause and wanted to do everything in my power to help get her business off the ground, as I know it would help so many people.  So, I offered my services and we got started.

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The problem

Susie has all of these ideas for her business, but something she was entirely missing was a brand identity. Without a brand identity, people aren't going to know what kind of business Susie is running. With the power of a graphic designer on her side, we can really use this brand to create a more welcoming vibe for anyone who would see benefit in her services.

Susie's core values

Compassion

Demonstrating empathy, understanding, and non-judgmental support towards survivors

Trust

Building trust with clients by providing reliable and ethical counseling services that prioritise their well-being.

Empowerment

Promoting a sense of autonomy, empowerment, and resilience for survivors of sexual abuse.

Concepts and ideas

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I went through a lot of logo design ideas. The idea we ended up landed on would essentially be a compass was formed in the shape of a lotus. This then ties in both the 'lotus' aspect of the brand and also the 'north' aspect. The compass also symbolises direction, something Susie was very keen on.

Logos

Icon

header logo NORTH LOTUS COUNSELLING_edit

Header

Colour palette 

Sage green

Antique White

Charm

TITLE FONT
-ERODE-

THE FIVE BOXING WIZARDS JUMPED QUICKLY

the five boxing wizards 
jumped quickly

BODY FONT
-Recia-

THE FIVE BOXING WIZARDS JUMPED QUICKLY

the five boxing wizards 
jumped quickly

"Ryan skillfully transformed my ideas into reality, demonstrating an exceptional ability to understand and execute my vision. The color scheme he implemented was precisely what I envisioned, and when I requested a minor adjustment, he swiftly and effortlessly accommodated it. Ryan's pricing was reasonable and fair, providing excellent value for the high-quality work he delivered. Moreover, he created a welcoming and comfortable environment that encouraged open communication and the sharing of ideas. His friendly demeanor and prompt responses further demonstrated his commitment to exceptional customer service. The efficiency and speed with which Ryan completed the project further underscored his professionalism and dedication to delivering outstanding results."

Susie Black, North Lotus Counselling

To conclude

Verdict

Mission successful! Susie was very happy with her brand and we both belive it represents everything she stands for well, in a professional yet welcoming manor. Going forward, this will result in North Lotus Counselling being taken more seriously as a service, while also feeling like a more welcome place to be :)

What I learned/improved on

  • online meetings are a great way to save time

  • generally really improved my confidence talking with collaborators

  • not EVERY logo has to be flat, 1 colour and 'corporate' 

  • Fontshare was brilliant for finding a font pair 

  • Colour space really helped for finding a colour palette  

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