top of page

Sand Dancer 10k 2024

Just like last year, I've been requested to create the products and advertising for this year's Sand Dancer 10k.

IMG_1300 (1).jpg

Brand Direction


Initially, I came up with these two concepts. With the boat, the approach took inspiration from the South Shields lifeboat. The second was to create this wavy hand-drawn typography that would feel very seaside because the run takes place along the seaside. 

photo mockup SD10K202.png

Aaron loved both ideas but ultimately opted for the calligraphy. He valued the fact that it was my typography and that it would give the race a more unique feel as opposed to just using a font.  He requested a few little changes but ultimately, we were both very happy with where this was heading.


bottom of page