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Solace - Mental Health Support

Solace is a place to support everyday people with everyday problems. The service is run by our kind volunteers who camp out in cafes and free up their time to chat with anyone who books.

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The problem

88% of people in Sunderland believe there is enough info about mental health services the Sunderland public. And even with that, 98% of these people think there is still a stigma around seeking mental health support. This has resulted in people not seeking help because it doesn't feel 'urgent' enough.

The solution

A mental health service based in Sunderland that is well advertised, easily accessible, and specifically targets people who aren't in an extreme state of mental strain. 

Solace's core values

Calm

It is very important to us that you feel at ease and relaxed when you come to a session or interact with us online.

Caring

Care for our people is at the forefront of everything we do here at Solace.

Ease of access

To lower down barriers as much as possible, we make sure to make our service easy to access.

Moodboard

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I thought of all the things that make me feel calm, relaxed and happy for this mood board. This didn't give me any direct inspiration but it gave me a feeling to work with. 

Earlier logo design concepts

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Crafts is something I associate with happiness and calmness, so it felt like a suitable approach. I also saw potential in a stop-motion-like animation style that would be quite charming. However, with people coming to this service and open up their feelings, looking professional is essential to increasing trust between viewers and Solace.

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This was definitely heading in the right direction! I drew these clouds in Procreate with a textured brush. The idea is that the clouds are a visual metaphor for your worries becoming more clear, implying that is what people will feel like when they use our service. I love the limited colour palette too. The font is the biggest thing that needs changing here. I also want to make it move too.

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That's the one! IBX Plex Serif ended up being a fantastic choice for the font. It felt right, not too luxurious looking, but still had a professional look. It went really well with the hand drawing too.

My good pal Jay Mccormack recommended putting the scribble cloud inside the 'e' as if its trapped in there, acting as a visual metaphor for bottling up your thoughts. I took that and made the other cloud fly out, becoming more clear as they escape the 'e.'

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To animate the logo. I used to procreate dreams. I combined frame-by-frame animation with motion graphics. It took quite some time but it really created a unique feel. 

Promotional Material

Ten days to better wellness

The idea here was to have this as something our ambassadors can give to people who use our service so that they can help learn more about themselves so they can live a healthier life.

App Design

To conclude

Verdict

Very very proud to be able to work on a project in mental health, something I hold really close to my heart. 

What I learned/improved on

  • Sometimes, minimalism is better

  • Hand illustrations are an amazing way to bring personality to a brand

  • I've improved a lot in my brand consistency

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