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Summertime Cinema 2024

Tyneside Cinema offered me the opportunity to a sub brand to celebrate this years 'Summertime Cinema.' The goal was to have a unique, creative and enticing style that would excite new and existing customers to come to the cinema during the summertime. 

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The problem

Not a lot of people go to the cinema during the summer. A lot of people think of beaches and fair grounds when they think of summer activities. But summer is a time where cinema is big! With loads of blockbuster movies releasing during the summer season. So the goal here was to make a vibrant and exciting sub brand of this years 'Summertime Cinema' at Tyneside Cinema in Newcastle

Brand Direction

From the start, I know I wanted that classic vintage summer LA sort of look, as a lot of the films streamed at tyneside cinema are made in Hollywood of course. I took inspiration from JCole's dreamville as well as Coca Cola .

Moodboard

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V1

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This was a good start to give me an idea. It was using a script font originally but that didn't quite feel genuine to me. I knew if I wanted to make something original yet inspired, I needed to script it myself.

V2

After having a fun time in Adobe Fresco on my ipad, I imported it into illustrator and here we go! Really happy with it for sure, it feels like summer ,and feels like someone really put the time into making the type.

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Promotion

Promotional Video

To top off all the promotion, I knew a video would be crucial. At the end of the day we're selling cinema to people here, so the best way to communicate with them is through video. I wanted this to sum up the entire campaign collectively, and I believe it achieved that!

To conclude

Verdict

A very very fun project. Had a blast! I was given full creative freedom so there was really no limit to what I could do. 

What I learned/improved on

  • Sometimes, you have to remove elements to make the brand fully realised

  • Hand lettering is definitely improving, would love to do more 

  • Gradients with grain on them are gorgeous

  • A simple video will really elevate a brand and a project

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