Wearside Showdown 2024
Got the amazing opportunity to work alongside the Sunderland Creatives Agency to make this brand-new look for the foundation of light's esports tournament. Had so much fun with this one and am so happy with how it turned out :)
Brand Direction
I was asked to come up with 4 approaches for logos to give the foundation plenty of choice. All of these logos had different approaches.
I like all of these logos for their own reasons. I was secretly hoping they would pick the bottom one. I took a lot of inspiration from Arcane and NQ64 to create this glow-in-the-dark graffiti aesthetic. But they decided to go for logo option 2, which I still really liked.
After some feedback from the client, I made some changes to improve it and this was the final approved logo. The idea I wanted to push was that there was 2 contrasting colours on each side of the logo to imply a head-to-head.
Font- Montserrat
Montserrat felt perfect for this brief. It works as a professional font and an impactful one, without feeling corporate.
Colours
